Although the foundation of analytics is in science, most business challenges have layers of complexity to penetrate in order to apply the science.  Business Researchers relies a combination of intuition (art) and analytics (science) to solve these challenges.  We seek to use existing methodologies, combine existing software in creative ways and write our own methodologies and software when it’s most appropriate.  In the critical process of defining the business objective, data can sometimes help avoid pitfalls, but the ultimate decision comes from human comprehension. Business Researchers has experience in both quantitative and qualitative decision-making.

  How does one choose a new vendor? 

  Could one use data to objectify the decision while including intuition on what best represents his/her tastes and preferences? 

  What if the decision was between multiple new product lines that could save a struggling company? 

  In this type of decision, how does one combine the intuition and analytical techniques of marketing (surveys), finance (NPV, portfolios) and executive management (gut) under one umbrella decision-making methodology?

  Business Researchers has pushed the limits of combining art and science with its work in the Text Mining domain.  While the science behind Singular Value Decomposition and Expectation-Maximization Clustering, does some heavy lifting, the art of tuning a model for business value ensures the model’s success.  Our Text Mining methodology allows customers who have never built a model to conduct analysis of free form text to solve their business and engineering problems on their own.